OUR STUDIO
We believe the strongest brands are built as complete experiences. From the identity that defines them to the packaging you hold, the merchandise you keep, and the content you see, we consider how every touchpoint works together to create something distinct and memorable.
With more than two decades of creative leadership and hands-on experience, we partner with brands from concept through final production- bringing strategy, design, and execution together under one cohesive creative vision.
Our goal is simple: to create brands made to be seen, held, and remembered.
SERVICES
Our services include brand identity, packaging, branded merchandise, and motion-
all designed to create a cohesive and memorable brand experience.
Package Design
We design packaging that brings your brand to life in the physical world- balancing beauty, function, and shelf presence.
Brand Identity
We create thoughtful visual identities that capture what makes your brand distinct and give it a clear, recognizable presence.
Branded Merchandise
We extend your identity beyond the expected, creating branded merchandise and physical touchpoints people actually want to keep.
FROM OUR CLIENTS
Our clients love working with us. Here's what they have to say about our exceptional services.
Amanda Williams,
Chief Science Officer InVite Health
"The Lilac Team delivers a rare mix of elite artistry and fast turnaround for all our new designs, labels, and digital media. Michele is our trusted consultant for top-tier visual assets and an indispensable extension of our team."
Neisa Baksh, CEO Tekkbee
"It was a smooth experience and an absolute pleasure working with Lilac. Michele is exceptionally talented, thoughtful, and truly understands the power of great branding."
Lisa De Luca, Guiding Eyes for the Blind
"Lilac helped us prepare for a significant capital campaign by creating the collateral and online footprint that we used for fundraising. Great team to work with and really took the time to understand our ambition."
LEADERSHIP
Meet Our Experts
Led by seasoned creative directors, every Lilac project benefits from senior-level thinking, meticulous execution, and a highly collaborative approach.
Michele Benzie-Haarstick
Founder & Chief Creative Officer
Shawn Haarstick
Motion Director & Creative Partner